BOOM! Studios officially launched their campaign today to prove Diamond wrong and make themselves into one of the top five comics companies in the direct market next year. CBR has a great article on it here.
The "Prove Bill Wrong" campaign saw a soft launch at this year's Diamond Retailer Summit in Baltimore. While everyone was clamoring over what DC and Marvel have planned for next year, BOOM's Ross Richie was laying down the company's mission statement for direct market relevance. Can BOOM! continue its surprisingly quick rise? Well, when you've got the kind of love and enthusiasm for comics that they do, I'd say you stand a good chance. I wouldn't bet against them.